The sneaker that transformed adidas returns.
In 2017 adidas re-launched an iconic franchise: EQT
Chronicling the history of one of adidas' most important sneakers would be no mean feat.
The story unfolded through weeks of research. A journey to Germany, the home of adidas' archives. A host of interviews from the brand's past, present, and future.
We took inspiration from the sneakers themselves, and created a tactile, purposeful exhibition that contained everything we had discovered. Then, filmed our exploration through it.
The result is this four-minute timeline — a story which, in many ways, seems to bear repeating.